Houston SEO Services, Search Engine Optimization, Houston SEO Website Design and Social Media Marketing

The Bizopia Blog: Helping Houston's Small Businesses Online

Archive for the ‘Houston Web Design’ Category

To tweak or not to tweak?

Tuesday, April 13th, 2010

Want to move up the ranks in Google, Yahoo or Bing? If so, contact Houston SEO company, Bizopia, and let us help you develop and market your business site through proven SEO and website development strategies.
In business since 2002, Bizopia has helped companies improve their ranking through increasing exposure via different methods such as Social Media Marketing, Search Engine Optimization, and strong website design and development.
With professional website designers, proven SEO copywriters and research assistants, Bizopia builds sites CORRECTLY the first time. With the ability to provide SEO services to companies with websites that are already constructed, sound SEO principles can be applied without major changes to the look and feel of the current site.
Multiple packages are offered for those that are still unsure or uneasy with this SEO (Search Engine Optimization) process. We guarantee that you will be satisfied because we still do business FACE TO FACE, and we will discuss our strategies up front with you. In this day and age of fast paced business transactions, the team at Bizopia still believes that it is very important to meet with every client and discuss your goals, as we know they can change over time.  Our customer service team is knowledgeable and friendly, and the development team can make changes in a timely manner – unlike large development firms.

To tweak, or not to tweak?  Keep your current site or start from scratch? Those are the questions you need to ask in this online marketing, web-centered world. Sure, there are ways to gain exposure without hiring a professional website design and search engine optimization company, but seriously, do you really have the time and the resources to provide maintenance to your site daily? Do you really have the time to do in depth research on your competitors – and to do it often? That’s why we feel it’s best for you to do what YOU do best, and to let us do what WE do best – and that’s to help you get noticed by the major search engines, attract new customers and clients, and to gain on that number one spot that everyone has their eye on.

Call today and let BIZOPIA, Houston’s SEO Company, get you noticed!

SEO and Website Re-design – Does your Website rank like a Porsche or a Golf Cart?

Friday, March 5th, 2010

When I am talking to business owners about their website, and why it is not ranking, many times I get the question, “ In order for your Search Engine Marketing services to work do I need to re-design my website?”  The short answer is no, but would you take a golf cart to Le Mans?  You don’t have to completely re-design your website, but we wouldn’t be talking if you were pleased with your website’s results so let’s take a look at the car (website) first before we discuss the fuel (Search Engine Marketing.)  Most business owners I meet with think they have addressed their website marketing needs because they have a website.  It may not get them business or drive much traffic, but the simple fact they have a website allows them to check off that task and wonder why their business isn’t growing. Many times their first website was built by a friend, child or part time web designer that has no clue about Search Engine Optimization.  The website may look good and talk about the products and services of the company, but without SEO architecture and content focus, the site will never rank in the search engines or on the clients preferred keywords.

So when you begin SEO marketing activity, it will improve the ranking of the website, but the results will not be near as successful if the website was built for SEO.  I like to compare it to putting high octane performance fuel in a go cart.  At the end of the day, it helps, but doesn’t get you there very fast. So my recommendation in most cases of a website re-design is to completely start over.  Build the website focused on the key words you are going after with a clear, focused, call to action.  The goal in any website is to have a visitor do what you want them to do, but they will never get that chance if they don’t find your website.  By building your website with the basic architecture of SEO: Keyword focused Title Tags, Keyword focused Header Tags, SEO Copywriting, Sitemap, etc. you can create a website or performance car ready to fly with online marketing activities.