Small businesses have similar marketing needs as a large corporation without the budget of a large corporation.  Generating targeted leads with a great ROI at an effective price point is imperative to compete in the marketplace. Fortunately, Search Engine Optimization (SEO) allows the small business to not only successfully compete, but to thrive in the marketplace without breaking the bank.

The many benefits of SEO for small businesses include:

1. Cost effectiveness –SEO is one of the least expensive marketing options available; costing a fraction of a major marketing campaign.
2. Targeted traffic source – Using targeted keywords, your website will be found by customers already searching for a business offering your goods or services.
3. High ROI – The return on investment for businesses utilizing SEO strategies is much higher than those of traditional media marketing campaigns or other types of online marketing.
4. Functional website – Websites developed using SEO principles are functional, easy to navigate and customer friendly.
5. Increased brand visibility – Through link building, your company will be discovered on qualified, relevant sites increasing visibility and marketing beyond your immediate circle.
6. Measurable results – Many tools are available to accurately track the positive results of SEO on your site.
7. Increased traffic and sales – SEO increases the organic traffic to the site, which naturally increases your opportunity for greater sales.
8. Create Relationships – Building links with other relevant websites provides the opportunity to create relationships and spread brand loyalty online.
9. Global Marketplace- Small businesses are no longer limited to a local or regional marketplace because of their ad budget.  SEO principles increase web presence in a specific market area for local services or niche marketplaces.
10. Level the playing field – Millions of people visit the internet daily. You no longer need a major marketing firm to get your company, products and services in front of potential customers just strategic SEO.

Search engines want to return high quality, relevant results at each search.  With your website optimized for search engines, your site will rank at the top of search results, generate targeted leads, and open your small business up to the global marketplace at a cost effective price with a high ROI.

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Should your website speak for itself? Seriously? Here’s why it should. The global leader in measuring the digital world, comScore, released the U.S. Online Video Rankings for August 2010 today. This report suggests that 178 million U.S. internet users viewed online video content in August 2010. The numbers compute to an average of 14.3 hours per viewer. FOURTEEN HOURS? Oh my. That 178 million individual viewers racked in 5.2 billion online viewing sessions during August alone.

As you might expect, Google owned YouTube.com ranked the highest on the list with 146.3 million unique viewers. Second on the list….wait for it…wait for it….Facebook, with 58.6 million unique viewers for a total of 243 million viewing sessions. Yahoo! sites came in third with 53.9 million unique viewers. Wow! Facebook – number 2?

Website Design. With the above mentioned numbers, why on Earth would you NOT have a online video on your website? It’s yet another marketing tool that can be used to reach a specific audience. When websites are designed correctly, and every opportunity is exhausted to get all of your pertinent information out there for the world to see, great things can happen.

Our goal at Bizopia, Houston website design and internet marketing company, is to combine all of the latest trending techniques to get companies at the top of the search engines so you CAN be found. Everything from properly designed pages, constant search engine optimization, internet video, and proper application of social media marketing tools, is available with one company. Why organize multiple agencies, when you can get it all in one place? It’s like one-stop-shopping, my dream come true.

Call Bizopia today, and let’s get started on your new website, or revamping your old site. Old isn’t good enough in this day and age. Call today! 800.372.8552.

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Want to move up the ranks in Google, Yahoo or Bing? If so, contact Houston SEO company, Bizopia, and let us help you develop and market your business site through proven SEO and website development strategies.
In business since 2002, Bizopia has helped companies improve their ranking through increasing exposure via different methods such as Social Media Marketing, Search Engine Optimization, and strong website design and development.
With professional website designers, proven SEO copywriters and research assistants, Bizopia builds sites CORRECTLY the first time. With the ability to provide SEO services to companies with websites that are already constructed, sound SEO principles can be applied without major changes to the look and feel of the current site.
Multiple packages are offered for those that are still unsure or uneasy with this SEO (Search Engine Optimization) process. We guarantee that you will be satisfied because we still do business FACE TO FACE, and we will discuss our strategies up front with you. In this day and age of fast paced business transactions, the team at Bizopia still believes that it is very important to meet with every client and discuss your goals, as we know they can change over time.  Our customer service team is knowledgeable and friendly, and the development team can make changes in a timely manner – unlike large development firms.

To tweak, or not to tweak?  Keep your current site or start from scratch? Those are the questions you need to ask in this online marketing, web-centered world. Sure, there are ways to gain exposure without hiring a professional website design and search engine optimization company, but seriously, do you really have the time and the resources to provide maintenance to your site daily? Do you really have the time to do in depth research on your competitors – and to do it often? That’s why we feel it’s best for you to do what YOU do best, and to let us do what WE do best – and that’s to help you get noticed by the major search engines, attract new customers and clients, and to gain on that number one spot that everyone has their eye on.

Call today and let BIZOPIA, Houston’s SEO Company, get you noticed!

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When I am talking to business owners about their website, and why it is not ranking, many times I get the question, “ In order for your Search Engine Marketing services to work do I need to re-design my website?”  The short answer is no, but would you take a golf cart to Le Mans?  You don’t have to completely re-design your website, but we wouldn’t be talking if you were pleased with your website’s results so let’s take a look at the car (website) first before we discuss the fuel (Search Engine Marketing.)  Most business owners I meet with think they have addressed their website marketing needs because they have a website.  It may not get them business or drive much traffic, but the simple fact they have a website allows them to check off that task and wonder why their business isn’t growing. Many times their first website was built by a friend, child or part time web designer that has no clue about Search Engine Optimization.  The website may look good and talk about the products and services of the company, but without SEO architecture and content focus, the site will never rank in the search engines or on the clients preferred keywords.

So when you begin SEO marketing activity, it will improve the ranking of the website, but the results will not be near as successful if the website was built for SEO.  I like to compare it to putting high octane performance fuel in a go cart.  At the end of the day, it helps, but doesn’t get you there very fast. So my recommendation in most cases of a website re-design is to completely start over.  Build the website focused on the key words you are going after with a clear, focused, call to action.  The goal in any website is to have a visitor do what you want them to do, but they will never get that chance if they don’t find your website.  By building your website with the basic architecture of SEO: Keyword focused Title Tags, Keyword focused Header Tags, SEO Copywriting, Sitemap, etc. you can create a website or performance car ready to fly with online marketing activities.

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