Small businesses have similar marketing needs as a large corporation without the budget of a large corporation.  Generating targeted leads with a great ROI at an effective price point is imperative to compete in the marketplace. Fortunately, Search Engine Optimization (SEO) allows the small business to not only successfully compete, but to thrive in the marketplace without breaking the bank.

The many benefits of SEO for small businesses include:

1. Cost effectiveness –SEO is one of the least expensive marketing options available; costing a fraction of a major marketing campaign.
2. Targeted traffic source – Using targeted keywords, your website will be found by customers already searching for a business offering your goods or services.
3. High ROI – The return on investment for businesses utilizing SEO strategies is much higher than those of traditional media marketing campaigns or other types of online marketing.
4. Functional website – Websites developed using SEO principles are functional, easy to navigate and customer friendly.
5. Increased brand visibility – Through link building, your company will be discovered on qualified, relevant sites increasing visibility and marketing beyond your immediate circle.
6. Measurable results – Many tools are available to accurately track the positive results of SEO on your site.
7. Increased traffic and sales – SEO increases the organic traffic to the site, which naturally increases your opportunity for greater sales.
8. Create Relationships – Building links with other relevant websites provides the opportunity to create relationships and spread brand loyalty online.
9. Global Marketplace- Small businesses are no longer limited to a local or regional marketplace because of their ad budget.  SEO principles increase web presence in a specific market area for local services or niche marketplaces.
10. Level the playing field – Millions of people visit the internet daily. You no longer need a major marketing firm to get your company, products and services in front of potential customers just strategic SEO.

Search engines want to return high quality, relevant results at each search.  With your website optimized for search engines, your site will rank at the top of search results, generate targeted leads, and open your small business up to the global marketplace at a cost effective price with a high ROI.

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When I am talking to business owners about their website, and why it is not ranking, many times I get the question, “ In order for your Search Engine Marketing services to work do I need to re-design my website?”  The short answer is no, but would you take a golf cart to Le Mans?  You don’t have to completely re-design your website, but we wouldn’t be talking if you were pleased with your website’s results so let’s take a look at the car (website) first before we discuss the fuel (Search Engine Marketing.)  Most business owners I meet with think they have addressed their website marketing needs because they have a website.  It may not get them business or drive much traffic, but the simple fact they have a website allows them to check off that task and wonder why their business isn’t growing. Many times their first website was built by a friend, child or part time web designer that has no clue about Search Engine Optimization.  The website may look good and talk about the products and services of the company, but without SEO architecture and content focus, the site will never rank in the search engines or on the clients preferred keywords.

So when you begin SEO marketing activity, it will improve the ranking of the website, but the results will not be near as successful if the website was built for SEO.  I like to compare it to putting high octane performance fuel in a go cart.  At the end of the day, it helps, but doesn’t get you there very fast. So my recommendation in most cases of a website re-design is to completely start over.  Build the website focused on the key words you are going after with a clear, focused, call to action.  The goal in any website is to have a visitor do what you want them to do, but they will never get that chance if they don’t find your website.  By building your website with the basic architecture of SEO: Keyword focused Title Tags, Keyword focused Header Tags, SEO Copywriting, Sitemap, etc. you can create a website or performance car ready to fly with online marketing activities.

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Welcome to our new company blog. Keep checking back as we launch our new website and start posting information to our blog.

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